Earlier this year Google decided to push 2 algorithm updates. Marketers that were previously receiving a lot of organic traffic and engagement found themselves fighting something brand new. They saw themselves losing their rank, and visitors fast. Their bounce rates were so high, that many didn’t realize that they were losing market share fast. As many scrambled to look at the problems associated with the decline, one thing was made clear, the latest algorithm shifts penalized sites that were doing a variety of things.
The biggest issue that the search giant had was in regards to spam backlink creation. Creating 1,000 backlinks that weren’t earned, but rather paid for was a big issue. There were many sites that gamed the system in the past and had thousands upon thousands of backlinks from sources that were either irrelevant, foreign language, or were used for link spam. This even included “do follow” blogs that were used solely for link exchanges and more.
Circumventing the issue and getting penalized crippled a lot of business today. However, there is a way of getting back into the good graces of the search kings. If you want to look into coming back from the penalties and rankings debacle, you will want to do 3 things. There are 3 ways that you can jump back into getting a lot of organic traffic. It all starts with figuring out what you did wrong, and elevates to using a professional service.
Evaluate Your Content
The first thing that you need to do is make sure that you evaluate the content that you have online and are trying to write brand new. It’s very important to look into this carefully. If you have anything duplicate, spun, or is just not that good overall, you will find yourself losing market share fast. Spam blogs, have been targeted, and anything that seems to lack substance as well. If you were posting blog articles or submitting pages to directories and the actually writing lacked in cadence, penalties were delivered. Evaluate what you’re doing, and turn things around. Get 100% unique content and only work within proper protocol so that you can come back strong from any Google penalties.
Hire Professional SEO Services
One major step that you can easily jump into, and in some ways an affordable solution, is to hire a professional SEO service. IN order to get into the good graces of any search engine, you need to focus on offsite and onsite optimization strategies. This is not something that happens in one day, as it takes a lot of time and effort to deliver the right solutions for your site. If you do not hire a professional, you will have to invest a lot of time and effort setting up the right type of code, getting links, and even working with other forms of internet marketing. In the end, time is of the essence, so you may find that this is very arduous and vexing.
Leave The Past Alone
Some companies recommend that you start deleting old links. That’s not a good thing. If you start deleting links that you’ve previously paid for, it will definitely raise a flag within any search companies. They will see that you’re no longer linked from certain pages, and assume that you knew it was problematic, and trying to get back into the fold. This is not always met with good results, so don’t focus on this at first. Take your time and look at new avenues of promotion.
When it comes to SEO, it’s not something that you can easily add to your daily routine and get a deluge of traffic. It takes time, and in some instances, it can take months on end to see real results.