The Process of Making Custom Pins

September 9th, 2014 5:27 am

People are very fond of using an object without even knowing how it was created. All around the world, custom pins are worn by people to show belongingness, achievement, or simply to support a cause or be part of a fashion statement. But do you really know how custom pins are made?

Before you get to proudly wear your own custom pins—whether they were given by your company or an association you belong to—you should know that they started from scratch. Pins are first designed either by using pen and paper or using computers. All the elements or objects put into the design are carefully hand-picked based on the purpose of the pin. After finalizing the design, it is put into what they call a mechanical sheet with the specifics of the design, like the measurements, colors, and placement of elements. The mechanical sheet is what they use for the next step, which is molding. The metal is poured into the mold and left at a certain temperature to form and solidify.

Customs pinsAfter the pieces of the pin have molded into something that can be held, the next step is to cut the outline of each piece. Of course, not each piece will be molded perfectly. Some will have rough or extra edges. These unwanted edges have to be cut off or smoothened out for thoroughly made pins. Sometimes, smaller and more specific cutting molds are needed for holes or minute details.

The next step is to attach the individual pieces together using a soldering iron. Each part of a single pin must be carefully placed on where it should be because once you solder it, it would be hard to undo. When all the parts and pieces have been put together, the next thing to do is to plate it or cover it with bronze, silver, gold, platinum, and other colors for plating. The longer the pins are soaked in the plating, the thicker it will appear. Once the plating has dried, the pin is polished to remove the lumps caused by the plating. Polishing is also done to make the metal appear shinier and newer.

After the base of the pin has been finished, color is applied to it. Of course the colors are based on the design. Enamel is used for coloring so that it would appear more solid and shiny. Application of enamel has to be done carefully by hand because too much of it will cause the color to explode on the pin. One must be highly skilled in applying enamel color because exactly the right amount should be put on the right places. To finish up the coloring process, cleaning the unwanted marks on the pin is also necessary. The excess colors may be wiped out or smoothened for a better finish.

To make sure that the paint and the coating are really attached to the pin, it is also necessary to bake the pin. Baking it at around 450 degrees Fahrenheit for 15 minutes is safe already. That would be enough to allow all the objects applied to settle. Finally, to finish up the pin, it is coated in clear epoxy to prevent the colors from fading out or to protect it from scratches. Coating, however, is optional based on the specifications of the customer.

That is the nine-step process of making a single pin. It is not anywhere near simple. The next time you wear custom pins, wear them not just for the cause you are fighting for, the award you received, or the company you are representing, but also for the hard work other people have put into making them.

To Buy or to Rent a Storage Container?

September 4th, 2014 11:40 am

Storage containers are now really getting popular because of its flexibility, durability and safety. There are a lot of companies, such as Moveable Cubicle, that offer storage containers for rentals and purchase. Most storage containers are usually used for transporting goods from one place to another, usually from your old house to your new one, or from one office to another. If you are going to use a storage container for this one-time temporary purpose, then you might not have to buy one, instead rent it. However, in times when you would need a storage container for lifelong storage of your goods, then purchasing one would make a better idea.

Storage containerWhat is the deal between renting and purchasing a storage container? While both have their own advantages and use, both of them also have their drawbacks. It is just a matter of knowing which one has more. This article does not discourage you from renting or from outright purchasing your container. It just makes you want to be more careful in deciding between the two because one wrong choice will lead to impracticality.

Here are some of the things that you need to ponder upon in deciding whether to rent or to buy a storage container:

  • The cost of renting or purchasing. One of the most important considerations here is the price of the storage container. Unfortunately, the price for renting and purchasing are different. Renting might be a little bit cheaper than purchasing but that also depends on some other factors. This leads you to the other factors given below.
  • The length of time that you are going to need the container. As mentioned above, if you only need a container for transient purposes, such as that of transporting your goods for one time, then renting would be the more practical choice. However, you may also need your container for a week, for a month, or longer. You can rent cubicles for this long a duration; however, you need to decide whether it would still be practical. Most companies set higher prices for longer rental duration. They can charge you on a daily, weekly or monthly basis. If the monthly rental fee would exceed that of the purchasing cost, then it would be a much better choice to just buy.
  • The location where the container will be placed. Renting or buying a storage container can also depend on the location of the container. If you have an extra piece of land where you can place your container, then there won’t be a problem. The problem arises when you don’t have one. If you do not have one, then you have two options: the first option is to just rent, but the second option is a little bit difficult, and that is to ask your neighbor if you can place your container in their backyard for good. If they allow you to, then you are one sure lucky man. Go buy a container.
  • The purpose of your purchase or rental. This could be one of the determining factors for purchasing or renting your container. If you think you are going to use your container for long-term, then purchasing is a much better idea. The same is true if you want to use the container for some other purposes, such as when you want to have a small snack shop, a small library and office, or a cute little guesthouse out of it. Most rental companies do not allow you to bore holes in the walls of the storage container, as well as customize them into something you want.

Understanding Golf and Choosing the Right Club

September 2nd, 2014 11:16 am

Golf is a kind of sport that requires precision wherein each player can use multiple types of Callaway golf clubs to hit a golf ball into a series of holes in the golf course with the least number of swings or strokes. Unlike other ball games, golf does not require a uniformed play area. In fact, there are golf courses specifically altered to add challenge to any golf game. Players can choose from 9 holes or 18 holes game. Each hole is situated in a course that is unique to that number, the purpose of which is to test the precision and swinging power of the golfer.

Any golfer needs to have several basic equipments in order to enjoy the game. These include a Callaway golf ball, several golf clubs, a Callaway golf ball marker and of course a golf bag to carry all your clubs in. a standard golf set includes no less than 14 golf clubs and is a mix of putters, iron, wood, and hybrids. A Calloway golf ball has several concave dimples that control, aerodynamics or the friction caused by air, therefore allowing the ball to fly farther along the golf course. When starting any golf course, a player is given the chance to tee off. In this scenario, the ball is placed on a tee, which elevates it from the ground by mere inches. These aid players as they swing the Callaway golf club to send the ball towards the hole in that course. Each player aims to shoot the ball in the hole with the least number of swings and be able to finish the 9 hole or 18 hole course in the shortest possible time. Unless permitted, no player is allowed to move the ball from where it landed after the swing without marking the place with a ball marker or a penny.

Callaway golfSpeaking of swinging, the most important skill any golfer should master is how to swing the golf club. In playing golf, a player changes clubs constantly, and takes into consideration the players’ grip, stroke as well as the distance of the ball from the hole.

  • The first swing golfers should master the drive or full swing. This stroke is used during tee off, when distance should be established. Golfers use wood or long iron to make a drive or long swing, since these types of clubs are made to produce the maximum distance possible in relation to the force you gave the club.
  • Medium distances and long distances require golfers to do a ¾ swing more commonly known as the approach swing. Such a swing is used when the exact distance of the ball from the hole is established and you do not need the maximum distance possible. ¾ swings are also used when faced with hazards, requiring a ball to jump up to be able to reach an even surface.
  • When the distance is short, a golfer uses high lofted irons or wedges to perform a chip or half swing. Instead of flying (when full swing is used) the ball is made to roll towards the intended hole to finish that particular course. A half swing is also made if you intend to accurately place the ball for a better shot of the hole.
  • Lastly, a golfer should master the “putt” for short distances or when the ball is already near the green. This type of swing makes the ball fly on a short distance and afterward roll towards the hole (sometimes called the bump and run). This swing’s goal is to put the ball in the hole, as if to seal the deal and finish the course. It is however not limited to short distances, longer distance putt is made when the intention is to shorten the distance of the ball and the hole and to strategically place the ball in a more advantageous location.

Golf is a game of precision and practice. Learn the trade, not the tricks and you will be able to master the sport. Who knows, you may be the next Tiger Woods in the making.

The Principles of Good Marketing: Why Chat Service Could Be Your Best Bet

August 30th, 2014 6:25 am

You might have your doubts about signing up for a chat service, but marketing is an unarguable must for any business. Let’s face it—success in business is never based solely on your product anymore. You can have the best products available on the market, but if no one knows about it, it will surely flop. Not even having the best staff for your business can guarantee your success. Marketing your products and services is just as important. It is no longer a question of whether or not a business should market—the question is how to market properly, for maximum results. While marketing is not an exact science, here are some principles to guide you as you as your business tries to take on the highly competitive world of marketing.

First of all, you have to go online. The modern market of contemporary society is deeply embedded in the internet. Since more and more people are going online to conduct both their personal and commercial affairs, harnessing the internet will be a key tool in any marketing campaign. It also displays an innovative, tech-savvy image that the modern consumer finds highly attractive.

Second, you have to realize that marketing is basically a more subtle way of saying that your business exists. Getting the subliminal message across is almost an art, but there are key elements to it. Naturally, you have to be ubiquitous. Remember you are going for maximum exposure while at the same time ensuring minimum irritation for your target consumers. You have to be pervasive, but over saturation can be off-putting for costumers. The point being, there is a difference between good marketing and spamming—so make sure you toe the line carefully.

That brings us to our next point. You have to make sure that the marketing campaign you are conducting is pervasive but subtle. Keep in mind that going the viral marketing route is not a hundred percent dependable—it’s also a hit-or-miss. In some cases, you can go viral overnight, only to fade away just as fast. In some cases the campaign doesn’t have enough firepower to take off. When in doubt, remember that slow and steady can also win the race (although not always). Stay present and stay dependable in your campaign, and consumers will gain confidence in your products and services.

Chat service is a good example of getting these elements together to run a successful marketing campaign online. It uses Live Chat technology, which allows a website’s visitors to connect with the business—whether through its own personnel or as outsourced to a chat company’s agents. Since this is instant messaging, the connection is immediate, and so is the response.

chat serviceThe features of chat service include a section of a webpage through which a visitor can connect to an agent via instant messaging. This is displayed all throughout the website, so it is considerably ubiquitous—although of course you would have to make sure the website itself has strong presence. For this you can turn to Search Engine Marketing as an advertising platform, among other options.

Chat service also has marked subtlety. It does not have to be showy to be effective—it just has to be there. While you can spice things up by using customized features, its constant presence in your webpages is a big factor already. When done properly, it has excellent dependability as well—but you have to make sure your chat service provider has the operational capacity to run things smoothly. Your instant messaging platform crashing in the middle of operations is not exactly a hallmark of dependability, and it might scare potential customers away.

Getting Started with Digital Signage: Must-Have State-of-the-Art Features

August 28th, 2014 10:31 am

When one hears about a digital signage, the first thing that comes to mind is an electronic display used for advertising purposes that is mainly composed of a screen, a player, and a software. This is, in fact, the basic components of a digital sign. Innovations in this technology, however, have given way for new features that have improved the system, making it more dynamic and adaptable for different uses. If you are planning to set up your own digital signage for your business, here are some of the features that you may consider.

Multi-Screen

Digital SignageA multi-screen feature allows you to create large displays, which attract more attention. The way images appear in pieces to create the full image can be a stunning spectacle that will surely make everyone stare and watch the full show. Unconsciously, your brand’s name and the product that you are endorsing will be retained in the mind of the viewers, which can then influence them to consider your brand when shopping.

To create a multi-screen display, both software and hardware must be compatible and carry this feature. Having this feature gives you the option to use single or multiple displays depending on your specific needs for a certain advertisement.

Media RSS Feed

If your display includes data that is regularly updated, then having a media RSS feature will be highly useful. A good example of this is the current weather. For instance, if you are promoting a hotel or resort by showing live feeds of the place, your content will be more effective if you include the weather data for a complete presentation. As a result, it makes your display more dynamic and interesting.

Interactive Display

Seeing animations in full color can already catch the attention of people who come upon your display, inside or outside your store. Their experience, however, will be enhanced if your display has interactive support, such as a touchscreen that will allow viewers to navigate through pages and displays. Hotels can benefit a lot from this feature. They can place this digital signage in the lobby or reception hall to help visitors find the different shops, restaurants, and function rooms within the building. Therefore, aside from being an advertising medium, the display can be helpful and functional as well.

Scheduling

When choosing a software for your digital sign, pick one that will allow you to schedule what should be displayed on the screen. This offers convenience to you, as you no longer have to regularly program the system at certain times of the day or week. For example, if your store has a demo presentation at 3pm every day, you can program the software to show information about this demo on the screen before the demo begins in order to invite patrons to visit the booth.

Tools for Content Creation

These tools are meant to aid you in creating the content for your displays, which may include, but not limited to, special effects, media files and text integration, slideshows, and audio effects. All digital signage software has this feature, but their extent and compatibility varies with different providers. For instance, there are those that are specifically designed for Mac, an operating system that has its own host of benefits like ease of use, flexibility, stability, and security.

Investing on a digital sign system that has these features may cost you, but the long-term benefits that you will reap from it will be all worth it because it will allow you to create advertising media that will adapt with different trends. Consider it as an all-in-one package that can take care of all your digital advertising needs in the years to come.

Industry News Stories Can Change Your View on Hiring A SEO Company

August 28th, 2014 9:38 am

There is such a thing as too much information, and it is evidenced by the number of people that are reading through SEO diaries, blogs, and pages that are describing how to get ahead with search engine results. The problem here is not so much that you are going to get inundated with information, it’s that you will end up getting hit with the wrong information overall. Too often people end up missing out on the greater good that comes from being a bit on the ignorant side of search engine optimization. You don’t need to be oblivious to the elements, but you shouldn’t have such a personalized knowledge that you end up miring the real elements of design and definitions that go alongside with internet marketing today.

There’s Nothing Wrong With Tech News

SEOBefore you go out and delete all your tech links, don’t take this the wrong way. Reading tech news is ok, and it’s one way to stay on top of what’s going on, but do not for a minute assume that you are going to get all the information about the world of internet marketing from the news updates. For instance, in the past few months people have been debating about the release of Google’s latest Panda update. This is a good thing at first glance, but there is so much conjecture about SEO that it becomes a frivolous argument that you will end up being a part of. It’s best not to be held to lackluster standards of internet marketing, so when you come across news and media that is related to this world, ignore it or just read it at a very basic level.

How A SEO Company Can Use Industry News

News breaks all the time. Right now something is breaking and journalists are on top of it. If you hire a good company, they may end up pushing you forward. They may set up a blog that will report industry news related to your niche and it will help with getting traffic. More importantly, it’s important that you understand that these elements are a matter of a bigger picture. The industry news that may be used for your content marketing needs will help you gain quick shot traffic from search engines and news cycles. News media gets updated faster than just a blog post, and that’s where this can be a powerful tool when utilizing the world of marketing.

There are some people that will think that this is a cue to start their own blog and start rewriting news posts. That’s a good idea for your own personal sake, but when it comes to the world of SEO, it’s not the best idea. It’s best to hire someone to do this for you because they will know how to leverage the content and create keyword balances that will deliver domain authority.

Industry News Helps Authority Overall

There is going to be a tipping point that you will see manifests when you are working within the world of industry news reporting and commenting. The main thing that you need to focus on here is that you will be able to gain control over the authority module of being an insider. When people search keywords related to your niche and your name appears across several platforms of information, you will get authority and that is comforting to the end user. The end user that can recognize you as authority on a subject will trust whatever you’re working on, and that’s the best thing that can happen from SEO company.

If you can get a stranger to trust you and what you’re doing, you could end up influencing them on a variety of levels. That means that if you have an affiliate marketing product, they will buy it. If you have an ecommerce website, they will shop on it, and they will create a great deal of opportunity for you that will be part of the bigger picture.

News As Content

At the end of the day, this is all about content marketing. News and breaking news bits, commentary and blogging all fit into the parameters of content marketing and it’s a part of a bigger picture. There are 15 types of content that you can publish on a page, and within this world there are several stages that you want to be at. The news media stage is just one of the levels that you need to move forward with, because it’s one thing that people trust. Even the skeptics have their own channels they work within and therefore this is something that you should be involved with.

There’s no way out of this solution, and if you end up chasing the wrong elements, you end up losing out on the greater good that comes from the SEO in this regards. Focusing on industry news, commenting, sharing, and creating leverage within certain niches will help you establish a brand and will definitely get you farther than you may think. However, make sure that you hire a good SEO company that is going to leverage the right elements for your gain. Otherwise, you are going to be lost in a world of guessing games, and that’s not a good place to be.

Coming Back From Google Penalties – 3 Ways To Rejoin The Fold

July 23rd, 2014 11:35 am

Earlier this year Google decided to push 2 algorithm updates. Marketers that were previously receiving a lot of organic traffic and engagement found themselves fighting something brand new. They saw themselves losing their rank, and visitors fast. Their bounce rates were so high, that many didn’t realize that they were losing market share fast. As many scrambled to look at the problems associated with the decline, one thing was made clear, the latest algorithm shifts penalized sites that were doing a variety of things.

googlepenaltiesThe biggest issue that the search giant had was in regards to spam backlink creation. Creating 1,000 backlinks that weren’t earned, but rather paid for was a big issue. There were many sites that gamed the system in the past and had thousands upon thousands of backlinks from sources that were either irrelevant, foreign language, or were used for link spam. This even included “do follow” blogs that were used solely for link exchanges and more.

Circumventing the issue and getting penalized crippled a lot of business today. However, there is a way of getting back into the good graces of the search kings. If you want to look into coming back from the penalties and rankings debacle, you will want to do 3 things. There are 3 ways that you can jump back into getting a lot of organic traffic. It all starts with figuring out what you did wrong, and elevates to using a professional service.

Evaluate Your Content

The first thing that you need to do is make sure that you evaluate the content that you have online and are trying to write brand new. It’s very important to look into this carefully. If you have anything duplicate, spun, or is just not that good overall, you will find yourself losing market share fast. Spam blogs, have been targeted, and anything that seems to lack substance as well. If you were posting blog articles or submitting pages to directories and the actually writing lacked in cadence, penalties were delivered. Evaluate what you’re doing, and turn things around. Get 100% unique content and only work within proper protocol so that you can come back strong from any Google penalties.

Hire Professional SEO Services

One major step that you can easily jump into, and in some ways an affordable solution, is to hire a professional SEO service. IN order to get into the good graces of any search engine, you need to focus on offsite and onsite optimization strategies. This is not something that happens in one day, as it takes a lot of time and effort to deliver the right solutions for your site. If you do not hire a professional, you will have to invest a lot of time and effort setting up the right type of code, getting links, and even working with other forms of internet marketing. In the end, time is of the essence, so you may find that this is very arduous and vexing.

Leave The Past Alone

Some companies recommend that you start deleting old links. That’s not a good thing. If you start deleting links that you’ve previously paid for, it will definitely raise a flag within any search companies. They will see that you’re no longer linked from certain pages, and assume that you knew it was problematic, and trying to get back into the fold. This is not always met with good results, so don’t focus on this at first. Take your time and look at new avenues of promotion.

When it comes to SEO, it’s not something that you can easily add to your daily routine and get a deluge of traffic. It takes time, and in some instances, it can take months on end to see real results.